Promo Concept Development
The Agent Within
This project is a concept development for a Sunglass Hut promotional animation. The process involved researching the company, identifying the type of video that would best suit the brand, and defining key themes and keywords to guide the promotion. From this foundation, a character was developed, a story framework crafted, and a detailed storyboard created. The project emphasizes the ideation and planning stages, highlighting the importance of the steps and thought process that lead to a final animation, rather than the finished product itself.
The concept uses a mix of 2D illustrative and 3D animation to tell a dynamic story. It follows a father figure who transforms into a sleek, action ready secret agent when wearing the sunglasses, emphasizing style, sophistication, and high tech appeal. The process included researching the audience, developing the character and story framework, and creating a detailed storyboard. The focus is on the creative concept and the planning steps that lead to a final promotional video.
The storyboard visualizes the narrative and key sequences of the promotional animation, showing the father’s transformation into a secret agent. It clearly maps out scenes, camera angles, character actions, and transitions, making the flow easy to follow. Designed as a blueprint, it ensures the video editor can produce the animation efficiently while maintaining the intended pacing and visual style. The storyboard highlights the planning and structure behind the concept, guiding the project from idea to final execution.
Story Board
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