Marketing
For marketing, I can manage and grow social media presence across platforms like Instagram, TikTok, YouTube, and Linktree, creating posts, videos, and campaigns that engage audiences. I handle influencer and model outreach, PR coordination, and community engagement through DMs and comments, ensuring every collaboration aligns with the brand and product. I conduct research, plan concepts, and develop creative strategies, from storytelling and color schemes to visuals and design details. I also manage campaigns from start to finish, analyze performance through ads and analytics, and lead presentations to guide creative direction. Overall, I bring a combination of creativity, strategy, and leadership to deliver effective and cohesive marketing initiatives.
Skills
Promotional Graphics & Video
Created individual Instagram graphics that align with each brand’s visual identity and design guidelines. The designs clearly highlight the product while matching the overall packaging aesthetic through thoughtful backgrounds and layout. Each graphic includes key icons, labels, and full packaging details to ensure clarity, consistency, and strong brand recognition across posts.
I led the styling direction by selecting outfits, props, and supporting items for monthly photoshoots, ensuring every visual detail aligned with the brand aesthetic and campaign vision.
In addition to design, I directed photoshoots by guiding model poses and working closely with photographers to achieve specific looks that highlighted the product, especially the hair, while staying consistent with the packaging and overall concept.
This campaign was developed to help the brand connect with younger audiences, particularly women in their early twenties, while also appealing to high school students and teens through a Halloween focused concept. The conceptual video was inspired by Wednesday Addams and featured a premium synthetic hair product that closely matched the character’s iconic hairstyle. The creative direction was led from concept to execution, including developing the overall vision, selecting the model, planning camera shots and lighting, and directing the shoot to create a cohesive, on trend visual style that aligned with the brand’s evolving aesthetic.
Alongside the conceptual video, a step by step hair tutorial was produced to show how the hairstyle could be recreated using the product. The tutorial was led with a strong focus on clarity and engagement, including planning shot angles, lighting, pacing, and editing style to ensure the content was easy to follow and visually appealing. This project marked one of the brand’s first major shifts in creative direction, and the successful execution helped increase engagement, attract younger audiences, and support both brand awareness and product interest.
This project focused on an unboxing video for the new Miss Origin Core series, highlighting the key details the product aimed to emphasize while showcasing the quality of the hair. The content guided viewers through the full unboxing experience, from the outer packaging to each layered component, leading to the final product reveal. Every detail was intentionally captured to emphasize the premium feel, packaging design, and overall product quality.
For every photoshoot, coordination was handled closely with the product team to understand which features of new products needed to be highlighted and ensure they were clearly showcased. Collaboration with photographers followed to capture specific shots while maintaining the aesthetic and style of each series. Newly sourced models were guided throughout the shoot to emphasize the hair and match the intended mood, resulting in cohesive and polished visuals.
All essential details, including product names, product numbers, icons, and key features, were carefully organized and presented to ensure clarity, accuracy, and a cohesive brand experience across all catalog materials.
Catalog design was also handled with a strong focus on maintaining brand consistency and strict adherence to established guidelines. Layouts were thoughtfully designed to accurately represent each product or series, ensuring colors were clearly labeled and displayed correctly.