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Branding

COZY

Developing a brand identity for a shawl brand aimed at females spanning from the young to the older generation. The goal is to create a timeless and contemporary design for the shawl's fabric and overall presentation, striking a balance between classic and modern aesthetics. The packaging should embody a fusion of functionality and a touch of luxury.

Shawls, embraced by individuals across diverse cultures, ages, and genders worldwide, have become a popular fashion accessory. Women frequently adorn them, elegantly draping them over their shoulders or enveloping their bodies, enhancing both style and warmth in their attire.

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Cozy Brand specializes in crafting opulent shawls, featuring exquisite fabrics and versatile colors suitable for everyday wear. Measuring 60x180cm, these luxurious shawls are meticulously fashioned from 100% cashmere, presenting a refined variant spun from the finest cashmere wools.

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The color palette is thoughtfully curated to create a seamless fusion of classic modern design on the exterior, while the interior exudes a charming, adorable, and colorful aesthetic. The pastel hues mirror the delightful colors of the shawls, enhancing the overall appeal.

Offline Store

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Business Card

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Staff Shirt

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Gift Card

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Sticker

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