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Label Redesign

Airborne Rebrand

Established in the early 1990s, Airborne stands as a premier American brand specializing in the production of Immune Support Gummies. These delectable gummies offer a delightful and convenient means to fortify the immune system, delivering essential vitamins, minerals, and herbal extracts. Designed as chewable treats, they not only tantalize the taste buds but also provide a potent blend of immune-boosting elements, including vitamin C and zinc. While formal research validating their benefits remains scarce, leading to an absence of definitive studies proving their effectiveness, Airborne Gummies are widely considered a viable alternative for fulfilling mineral and acid requirements. As such, Airborne Gummies represent a readily accessible solution for maintaining optimal immune health.

Airborne, a globally accessible product found in major markets, is undertaking a strategic initiative to expand its reach by redefining its label aesthetics with contemporary graphics and visual elements. Despite the absence of recent rebranding efforts, the company has adhered to its existing branding for promotional activities. However, in contrast to newer gummy products, Airborne's packaging appears antiquated, burdened by extensive information that may struggle to engage the younger demographic. To address this challenge, incorporating sophisticated modern graphics, dynamic illustrations, and succinct text becomes imperative to enhance its appeal across diverse consumer segments.

In Store (CVS)

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